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Web site Privacy Policy

This Web site Privacy Policy discloses the information gathering and dissemination practices of Keystone VIP Choice. Keystone VIP Choice can be contacted by mail at 200 Stevens Drive, Philadelphia, PA 19113.

  1. Collection of Personal Information from Site Visitors
    Through our web site, Keystone VIP Choice collects and/or tracks (1) the home server domain names, e-mail addresses, type of client computer, files downloaded, search engine used, operating system, and type of web browser of visitors to Keystone VIP Choice's web site, (2) the e-mail addresses of visitors that communicate with Keystone VIP Choice via e-mail, (3) information knowingly provided by the visitor in online forms, registration forms, surveys, e-mail, contest entries, and other online avenues (including demographic and personal profile data), and (4) aggregate and user-specific information on which pages visitors access.
    To better serve visitors to our web site, Keystone VIP Choice may use "cookies" to enhance a visitor's browsing experience. Cookies are simple text files stored by a user's browser and they provide a method of distinguishing among visitors to Keystone VIP Choice's web site. The cookies placed on a visitor's computer by using our web site do not contain personally identifiable information. A visitor can refuse a cookie or delete the cookies file from his/her computer at any time by using any one of a number of widely-available methods.
    When a visitor performs a search within Keystone VIP Choice's web site, Keystone VIP Choice may record information identifying the visitor or linking the visitor to the search performed. Keystone VIP Choice may also record limited information for every search request and then use that information only to solve technical problems with the service and to calculate overall usage statistics.
  2. Use of Personal Data Collected
    Personal data collected by Keystone VIP Choice may be used by Keystone VIP Choice for many reasons, for example, for editorial and feedback purposes, for a statistical analysis of visitors' usage, for product development, for content improvement, or for customization of the content and layout of our site. Aggregate data on visitors' home servers may be used for internal purposes or provided to third parties. Individually identifying information, such as names, postal and e-mail addresses, phone numbers, and other personal information that visitors voluntarily provide to Keystone VIP Choice may be added to Keystone VIP Choice's databases and/or used for future calls and mailings regarding site updates, new products and services, upcoming events, and for other purposes in accordance with State and Federal law.
  3. Disclosure of Personal Data to Third Parties
    Unless otherwise authorized by a visitor, Keystone VIP Choice will not sell, license or disclose personally-identifiable information to unaffiliated third parties.
    Keystone VIP Choice will not release personally-identifiable information to any party unless permitted or required to do so by government authorities or legal process in accordance with applicable law.
  4. Link Disclaimer
    Keystone VIP Choice may occasionally provide links to other entities' web sites for convenience to the visitor in locating health-related information, services, and products. A visitor is advised that when he/she links to other sites, that visitor is leaving Keystone VIP Choice's site, and these other sites are maintained by organizations over which Keystone VIP Choice has no control. Accordingly, a link on our web site(s) does not constitute endorsement of the content, viewpoint, policies, products or services provided or advertised on that site. Once a visitor links to a site not maintained by Keystone VIP Choice, that visitor would be subject to the terms and conditions of that site, including, but not limited to, its privacy policy.
  5. Security Measures
    Keystone VIP Choice has implemented numerous security features to prevent the unauthorized release of or access to personal information. For example, all Keystone VIP Choice employees are required to certify their understanding that personal information is considered confidential, that it is important to safeguard personal information, and that Keystone VIP Choice will take appropriate action against any employee who fails to acknowledge these facts or adhere to the requisite standards of conduct.
    Please be advised, however, that the confidentiality of any communication or material transmitted to/from Keystone VIP Choice via this site or e-mail cannot be guaranteed. Accordingly, Keystone VIP Choice is not responsible for the security of information transmitted via the Internet. For more private communication, visitors who have health coverage through or administered by Keystone VIP Choice can contact Keystone VIP Choice by telephone at the number listed on their member identification card.
  6. Opt-Out Right
    Visitors may opt out of having their personally identifiable information retained by Keystone VIP Choice, used by Keystone VIP Choice for secondary purposes, disclosed to third parties, or used by Keystone VIP Choice or third parties to send promotional correspondence to the visitor by contacting Keystone VIP Choice via regular mail, e-mail, or telephone at the addresses above. (This does not apply to collection of the type of web browser of visitors to Keystone VIP Choice's web site.)
  7. Access to and Ability to Correct Personal Data
    Upon request via regular mail, e-mail, or phone, Keystone VIP Choice will provide to any visitor a summary of any personally identifiable information retained by Keystone VIP Choice regarding the visitor. Visitors may modify, correct, change or update personally identifiable information that Keystone VIP Choice has collected via this web site by contacting Keystone VIP Choice via regular mail, e-mail, or telephone at the addresses above.
  8. Collection of Personal Data from Children
    To the extent that Keystone VIP Choice is able to determine the age of users by their submissions to or communications with our web site, Keystone VIP Choice will not knowingly (a) collect or post information from individuals under the age of sixteen ("children") without their parent's or guardian's consent, or (b) provide any personally identifying information collected from children, regardless of its source, to any third party for any purpose whatever.
    If registration is required for any services on the Keystone VIP Choice Site, and a user submits information to Keystone VIP Choice's web site through such a registration process that indicates that such user is a child, the child's parent or guardian will be alerted to the child's registration and will be provided instructions on how the parent or guardian can delete the child's registration, if so desired. No information collected through Keystone VIP Choice's web site from users self-identified as children will knowingly be used for any direct marketing or promotional purposes. If there are no age restrictions on a contest which requires registration, and if a child wins, notification and prizes will be sent to the parent(s) or guardian(s) identified in the initial registration process.
  9. Keystone VIP Choice's Right to Contact User
    Keystone VIP Choice reserves the right to contact site visitors regarding account status and changes to the Member Handbook, privacy statement, or any other policies or agreements relevant to site visitors.
  10. Keystone VIP Choice's Right to Change Privacy Statement
    Keystone VIP Choice reserves the right to change this Privacy Statement at any time by notifying visitors of the existence and location of the new or revised privacy statement.